5. How did you attract/address your audience?

The front cover uses soft colours that are calm and contrast with the low angle photo that shows superiority. These softer colours may attract a more female audience or the older portion of the audience and the sophisticated black and sleek look on the contents page would also attract this proportion of my audience. However, the proud stance, creating a powerful and superior character and general headlines of the magazine would attract a younger audience, as they are to do with younger music and independent artists starting out. It is also quite a cluttered and the flashes of bright colour suggest youth, as their personalities are full of life and business.

The contents page uses primarily blacks and blues creating a sophisticated look. The whitetext stands out, though this 'white text on black background' is harder to read, but creates an asthetically pleasing look that is streamlined and effective in presenting the contents of the magazine. The photo is stiking but the fonts are quite unqiue and 1920s(?), attracting an audience with a keen eye for detail.

The double page spread, however, attracts a younger audience due to the content and it being about a young artist.The colours are quite plain and the layout quite simple, making it easy for readers to read. It is written in an editorial style and as it takes place as almost a story over a few days and this style was used to grip the attention of the audience so they will finish the article. Pull quotes were used to grab the attention of readers if they were flicking through and hopefully they intrigue the reader about the music artist in the article.

The text uses a chatty and colloquial tone ''hiding away', 'surfacing for air', 'what's hot, what's not!' and 'fight to the top', using rhetorical questions and answers and metaphors, giving the magazine a more relaxed feel and as if it were speaking to the readers on their own terms. The magazine links to folk and lounge music through the coverlines 'folk blokes and lounge gals' and through the double page spread of the folk/indie artists, thus attracting listeners of this musical genre and includes the names of popular musicians to those who watch the charts and want to read about their favourite artists. The plug, 'Free Cd inside', is aimed at those who are always looking for that giveaway or free items, whatever it may be (as I know I do) but also students who look out for offers and deals, and this is at the top of the page, so easy to see after reading the masthead.

Though the magazines such as Q, NME or Kerrag attract a young audience, I didn't want to use the same genre, as a lot of this is seen in the industry at the moment and I wanted to create something for the other young magazine readers who don't want to read these. I really like Mojo, Classic Rock and Q, however, my magazine would be for a younger audience as this is an audience that is easier to write for, as I would be part of it. I produced a magazine that could be seen alongside Mojo, but for the readers who haven't yet moved on to it. It turned out more classic and neatural than I had expected, but I really like this effect and how it is different to other titles on the shelf today.