4.Who would be the audience for your media product?

The audience for my magazine is for music listeners or musicians ages 14 to late 20s. It is targeted towards independent artists who are starting out in the industry or fans who are interested in experimental or new alternative/rock music. The genre of the magazine is folk/indie and is quite similar to the style of Mojo but would attract a younger audience than that magazine. As it would be sold online and in select stores for only £2.50 it would probably be bought by students and Myspace users. As the look isn't as sophisticated as music magazines such as Mojo or Classic Rock, it would attract a younger audience.

Although this is only one edition, the front cover would suggest that males would be more likely to buy this magazine, as it is shown with a rock genre, but the content of folk/indie music and female artists suggests that a female audience is more likely, though this issue with a strong male image, may attract the male audience. By including a variety of artists, some that have been around for a while (Sarah Slean), may attracting older readers, whilst including more recent music (Imogen Heap, recently in charts) with have a wider audience.