Monday, 15 March 2010

2. How does your media product represent particular social groups?

Readers:

The magazine represents part of the readers, as they buy the magazine as an act of themselves. My product represents an audience who seem very independent and are trying to make their own future as well as those who enjoy knowing about the alternative artists who aren’t always on the charts. The photos used in my mag are quite powerful and the stand shows a very independent nature, reflecting the readers who are independent artists or who like that music. The readers may be musicians themselves or just enjoy that music but they are being represented in a way that shows they are inquisitive, artistic and enjoy music.

The musicians:
I have chosen to represent the softer side of music (Sarah Slean, Imogen Heap), rather than the taboo heavy metal or rock style that magazine such as NME, Kerrang or Metal Hammer have represented. Ideally, I would have represented a slightly older social group in the folk/indie music industry, however due to the age of the models, it changed from being 20s to teenage. The models have worn quite normal clothing that they are comfortable in, creatinga relaxed mood and allows them to be themselves. Jack's hoodie and the way he is standing in the front cover suggests strength yet youth and the contents page and Double Page Spread shows the model looking quite inoccent but confident in her expression.

In the article, I was almost telling a story about Elosie and her past and her present. I have written her character to be confident and relaxed and really down to earth. It represents some artists positively as other artists can become really big headed, and represents a group of people who aren't as popular but are equally talented. I have represented females by using the soft colours, the feminine fonts and descriptive writing in the article.

I feel I have successfully represented the calm and relaxing elements of music that these people produce, however as the name suggest, represent them with an 'edge' and shows that they aren't boring, but have what it takes to get you to listen to them.

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